As ‘s sustainability-focused writer and editor, I’ll admit I hadn’t thought too deeply about my stack of tees—partly because there are other clothes to get excited about, but mostly because the Alabama Crimson Tide Blue 84 2022 Men’s SEC Cross Country Champions Shirt besides I will buy this vast majority of T-shirts are, in fact, cotton. That’s why Shivam Punjya, the founder of the ethical handbag line Behno, launched his new brand, Nanamota, with a mission to make the “softest tee”—his definition of soft being soft on your skin and the planet. Step one was ruling out cotton.
Alabama Crimson Tide Blue 84 2022 Men’s SEC Cross Country Champions Shirt, hoodie, tank top, sweater and long sleeve t-shirt
Instead, he’s using an Austrian micromodal from Lenzing, the Alabama Crimson Tide Blue 84 2022 Men’s SEC Cross Country Champions Shirt besides I will buy this world leader in cellulose (or wood pulp) fibers, which includes modal, viscose, and lyocell. (Some producers of those materials have caused deforestation in Alaska, Chile, and the Amazon, but Lenzing is audited by the Forest Stewardship Council and Canopy to ensure it isn’t affecting endangered forests; it was ranked the number one producer of wood-based fibers in 2019.) While traditional cotton can stretch or wear out over time, Punjya says his modal tees will last for years if they’re properly cared for (not dry cleaned!), making it easier to justify the higher price.